Tips to Make Your Text Look GREAT! – Larry Jordan

“This week’s article was spurred by a Ted Talk on Typefaces delivered by Matthew Carter, a legendary typeface designer that I had the pleasure of working with in the mid-1980’s when we both worked at Bitstream in Boston.

It was from Matthew all those years ago that I developed my love of using the right font for the task, which has carried over into my video work. By the way, Norbert Florendo has a great definition of the difference between “font” and “typeface:” A “font is what you use, and typeface is what you see.”

Think of a font as a song, with the typeface being the MP3 version of that song. (Though, truthfully, since the Mac calls just about everything a font. I’ll be using the two terms interchangeably during this article.)” – Larry Jordan

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